Lady in Red (Avon Historical Romance)

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In the late s, a Harlequin editor rejected a manuscript by Nora Roberts , who has since become the top-selling romance author, because "they already had their American writer. Realizing their mistake, Harlequin launched their own line of America-focused romances in The Harlequin Superromance line was the first of its lines to originate in North America instead of in Britain.

The novels were similar to the Harlequin Presents books, but were longer and featured American settings and American characters. Harlequin had also failed to adapt quickly to the signs that readers appreciated novels with more explicit sex scenes, and in , several publishers entered the category romance market to fill that gap. That year, Dell launched Candlelight Ecstasy, the first line to waive the requirement that heroines be virginal.

By , the market was saturated with category lines and readers had begun to complain of redundancy in plots. Torstar Corporation , which owns Canada's largest daily newspaper, the Toronto Star , purchased Harlequin in [29] and began actively expanding into other markets. Although the authors of Harlequin novels universally share English as a first language, each Harlequin office functions independently in deciding which books to publish, edit, translate, and print, "to ensure maximum adaptibility to the particulars of their respective markets. Harlequin began expanding into other parts of Europe in , when it entered into a distribution agreement with Cora Verlag, a division of German publisher Axel Springer AG.

The companies signed a two-year agreement to release two Mills and Boon novels each month in magazine format. The new joint venture format allowed Harlequin to receive more of the profits, and allowed them to gain continued distribution in Austria , Switzerland , and West Germany. During this same period, Harlequin opened an office in the Netherlands. Although this office lost money in its first year, by its third year in business it had accumulated a profit. In , the company expanded in Scandinavia with an office in Stockholm. Booksellers and distributors also worried that the uniformity of the Harlequin book covers made advertising too difficult.

Instead, Harlequin novels in Scandinavia are classified as magazines and sold in supermarkets, at newsstands, or through subscription. Harlequin has retained their North American style direct marketing. The direct marketing message is very similar in Scandinavia to that of North America, but the target audience differs a bit. The fall of the Berlin Wall , in , gave Harlequin an opportunity to extend into previously closed markets. Within two years, the company was selling 7 million romances in that country, and by the third year, Harlequin sold 11 million books in Hungary, a nation which at the time contained only 5.

The company released a total of new titles in English, with 6, foreign editions. Harlequin moved into the Chinese market in January In China, the company produced books in both Mandarin and English. In total, [ when?

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Harlequin's success in overseas markets results from its "emphasis on locality and language, independence and autonomy". An editor generally chooses a book after either reading it personally, receiving a favorable review of the book from someone else, or reading a tip sheet about the novel. The novels published overseas are not necessarily contemporaries of those sold in North America or Europe.

International editors are allowed to choose from Harlequin's backlist , and books published in a particular country may have been published in North America six or seven years previously. This is usually accomplished by removing references to American pop culture , removing puns that do not translate well, and tightening the descriptive passages.

In the early s, many of Harlequin's authors began leaving the company to write single-title romances for other publishers. Most of their early novels were written by well-known Harlequin authors, including Heather Graham Pozzessere , whose novel Slow Burn [42] launched the imprint. Of these, one would be an original novel, while the other three were repackaged backlist by other Harlequin authors. In , Harlequin Enterprises announced the creation of a vanity press imprint, Harlequin Horizons.

The next most prolific publisher was Kensington Books , which released only romance titles. They sold a total of million books, similar to the company's sales in Paris, late Fifteenth Century J. D'Azeglio trans. Florence, R. Charles The Reformation T. Henty Conquest of Mexico. Rider Haggard Conquest of Mexico. Robinson, London, Bartholomew J. Nimmo, Tolstoy translation Russia—Ivan IV.

Whishaw Russia—Ivan IV.

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Yonge Mary, Queen of Scots. Manville Fenn Time of James I. Everett Green Time of the Gunpowder Plot. Shorthouse England Charles I. Yonge Prince Rupert's time. Henty Gustavus Adolphus. Pereira Thirty Years War J. Henty Thirty Years War. Haeffel, Maitland Time of Charles II.

Lady in Red (Avon Historical Romance)

OLD ST. Hatton Time of Charles II. Rowsell Time of Charles II. A romance of Spinoza the Philosopher. Jokai trans. Bourdilliat et Cie. Dickson Louis XIV. Adventure in early Louis XIV. Yonge Period of Charles II. Blackmore James II. Everett Green James II. Palgrave James II.

Crockett Period of James II. Mason Period of James II. Schimmel translation Revolution period A. The History of Henry Esmond, Esq.


  • Ye olde newer historical romances.
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Henty Time of Anne Peterborough. Henty Time of Anne Duke of Marlborough.

Lady in Red (Avon Historical Romance)

Henty Time of Anne Foreign Wars. Everett Green Time of Anne. Whishaw Russia from late Seventeenth Century T. Mason and A. Lang Time of George I. Henty Charles XII. Topelius trans.

Charles XII. Simms South Carolina, W. Widdleton, New York, Revised Ed. Stambul, Porteous Riots. Stevenson Scotland, Eighteenth Century. Besant and J. Rice Manners, mid. Meade Falkner Smugglers, Henty India, middle Eighteenth Century. Grier India, middle Eighteenth Century W.


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Braine Frederick William I. Colburn, Time of Frederick the Great Walter Scott.

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Popular Avon Historical Romance Books

One of L. Muhlbach's several romances dealing with this period. Henty The Seven Years War. Craddock North America, Luthur Adventure in time of Louis XV. Braine Russia, time of Catharine II. Gordon Riots. Frankfort Moore R. Thompson American Revolution B. Revised edition, Golly, I just got tired, right that instant, when I was writing that.

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Yes, I went to the birthplace of one of the greatest writers of all time. The play was brilliantly acted and the set was so cool. To show this in the production, they had a tank of water at one corner which disappeared under the stage.